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Time for a Pitstop: Fine-tuning Your Automated Lead Scoring

Adobe Experience Cloud Blog

In your continuous search for the “perfect sales leads ” for your company, you can literally apply hundreds of scores for positive behaviors surrounding trade shows, seminars, livestreamed events, web pages, microsites, online courses, certifications, community, podcasts, videocasts, and so much more. Spam complaint.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Sourcing B2B Content For Marketing Strategy!