Remove Buyer's Journey Remove DemandBase Remove Demonstrating Intent Remove Tagging
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Drive growth with account-based marketing

Martech

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Terminus, Demandbase).