41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. .
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