9 Search Marketing Tips for Effective B2B Lead Generation
LEADership
AUGUST 20, 2013
Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. It’s about THEM.
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