ViewPoint

JULY 16, 2013

Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. Does your firm have the capacity and expertise to develop targeted content for different buyer personas at different stages of the sales funnel?

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

PureB2B

MAY 22, 2018

That’s why lead quality is crucial to growing your bottom line. In any marketing campaign, knowing and understanding your buyer persona is the first crucial step. Create buyer personas for every possible customer profile in your target market. They may require several follow-ups and lead nurturing strategies.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

That’s why lead quality is crucial to growing your bottom line. In any marketing campaign, knowing and understanding your buyer persona is the first crucial step. Create buyer personas for every possible customer profile in your target market. They may require several follow-ups and lead nurturing strategies.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48