Your ABM Questions Answered:Â How Acxiom Built a Sales Pipeline in 120 Days
Strategic-IC
FEBRUARY 16, 2021
So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. But what if you want to do more growth marketing and new-level acquisitions? So there are reactive sales and proactive sales. Alex: That’s where the buyer personas come in. How much did the campaign cost?
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