BenchmarkONE

NOVEMBER 10, 2021

While not all marketing plans are created equal, they share a similar structure that includes: . Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. A definition of your key performance indicators (KPIs) and result tracking methods. Track Your Goals and Strategy.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

BenchmarkONE

SEPTEMBER 1, 2020

You might have a general idea of where you want to go with your marketing, but you have to put that idea into the appropriate context of a customer persona – more on this later. To truly understand your market and what makes your audience tick, you need to ask yourself a series of questions that uncover the unknowns and the truths. .

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Hubspot

AUGUST 21, 2023

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

MARCH 21, 2016

These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans. A Buyer Persona Template.

Template 28

Template Planning Content Marketing Work Management 28