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Remove Buyer Personas Remove Demand Generation Agencies Remove Growth Marketing Remove RFP
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Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

FEBRUARY 16, 2021

Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts? So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. Alex: That’s where the buyer personas come in.

Account Based Marketing 71
Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71
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Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

NOVEMBER 27, 2019

Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts? So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. Alex: That’s where the buyer personas come in.

Account Based Marketing 15
Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15
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