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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this. Share this on del.icio.us.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Share this on del.icio.us. Post this on Diigo.

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