article thumbnail

Okay, Marketers. What Now? Areas of Focus in Times of Uncertainty.

Walker Sands

The good news is that being productive and staying connected are sweet spots for us marketers, and today, with our teams working remotely and some unpredictability around what’s next, the importance of these qualities is at an all-time high. Content and Messaging. Where to focus now: First, focus on the message. Demand Generation and Web.