ebooks Buyer Intent Buyer Personas Demographics Lead Nurturing 
Madison Logic
DECEMBER 20, 2023
An ABM strategy relies on multiple data points to identify your buyers’ behaviors, such as what channels they spend the most time on and what content they’re consuming. Sales teams can’t wait for buyers to feel like they know everything about the brand and product to have a productive conversation.
Inbox Insight
JANUARY 5, 2023
B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources. Bottom-of-funnel (BOFU) leads require nurturing to guide them in their B2B purchase decisions. Webinars , case studies and specific blog posts targeting keywords are essential to nurture campaigns.
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