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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Closed-Won - closed business.

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The Big List of Content Marketing Acronyms

Brandpoint

B2B: Business-to-Business. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C: Business-to-Consumer. B2C: Business-to-Consumer. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. 7) Business Blogging.