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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads. Digital marketing is widely used in B2B marketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads. Digital marketing is widely used in B2B marketing.