B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
But in the B2B world, purchases in the tens or hundreds of thousands of dollars are not uncommon, and complex systems at the enterprise level can easily run into the millions, especially for contracts involving multiple product and service vendors working in tandem. as well as why the vendor chosen offers the best solution.
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