B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). But it’s also widely misunderstood. One Key Similarity.
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