article thumbnail

Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

Initiating Sales and Marketing Best Practices Alignment What Problems Exist Without Sales and Marketing Alignment? When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth.

article thumbnail

Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.