B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
Metadata
OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. Cost per lead (CPL): CPL measures the efficiency of your campaign.
78 
Let's personalize your content