5 In-App Spending Trends to Watch
Martech Advisor
DECEMBER 26, 2019
In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. In Q3, compared to the same quarter last year, Japan saw ad requests grow by 192 percent on the Smaato platform.
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