Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
The ROI Guy
NOVEMBER 8, 2006
Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Alinean recognized by BtoB Magazine’s as one of To. Without customers, you dont have a business.&#
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