Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Instead, you send your email creative to the list owner, and that owner broadcasts your message. Rented lists can be expensive (50 cents per name and up), however, and for one-time use, it takes a very successful campaign (or a very large average deal size) to generate a respectable ROI. Bulk Rental/Co-Branded. List Purchase.
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