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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may be enough of an impetuous to get moving on a reactive social media strategy such as “monitor what is being said about you and respond where needed to protect our brand”. To begin, I recommend browsing the Marketing and Sales category and looking for a subcategory that interests you. Now search for your competitors.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS.