How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
No need to read through a stack of posts from a dozen bloggers. It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. Step 1: Define your Ideal Customer Profile (ICP) and conduct a “won” Sales analysis. Intent data. This is it. Number of employees. Growth trajectory.
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