A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
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JANUARY 11, 2018
Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .
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