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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.