workflow-manager Barriers CTR Landing Pages PPC 
Zoominfo
FEBRUARY 1, 2018
Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 3 Nurture Campaign Workflows for Lead Generation .
Albacross
APRIL 24, 2019
If you’re not 100% clear on the difference between inbound and outbound, here’s a quick breakdown: Essentially, outbound marketing interrupts your customer’s workflow, and “demands” their attention. Landing Pages and CTAs. As management expert Peter Drucker says, if you can’t measure it, you can’t improve it.
Expert insights. Personalized for you.
243 
Let's personalize your content