Salesforce Marketing Cloud

FEBRUARY 6, 2024

Salespeople, often called sales representatives or sales reps, do everything involved in closing a sale: finding and attracting a prospective buyer, educating and nurturing that buyer so they’re interested in a purchase, and closing a deal. Prospects for inside sales come from a variety of sources.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Salesforce Marketing Cloud

MARCH 5, 2024

This process is often a team effort between marketing and sales. Done well, sales lead qualification helps your teams prioritize which deals to pursue so they can use their time wisely. At the end of the day, lead qualification can make the difference between quota attainment and lagging sales.

Lead Qualification 52

Lead Qualification Work Management Lead Ranking Sales Qualified Leads 52