Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Inbox Insight

AUGUST 30, 2022

Effective lead generation comes down to quality rather than quantity – though ample high quality leads is undoubtedly the ultimate aim. How can B2B lead quality be achieved in 2022 and beyond? Why is lead quality so important for B2B Sales Acceleration? Reading time: 4 minutes. Which are likely to convert.

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Zoominfo

JUNE 24, 2020

Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Sales agrees! Unfit Leads. This is where sales funnel awareness is important.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

JUNE 24, 2020

Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Sales agrees! This is where sales funnel awareness is important.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147