60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. BANT: Budget, Authority, Need, Timeline. The four criteria sales reps use to qualify prospects. B = Budget: Determines whether your prospect has a budget for what you''re selling.
28 
Let's personalize your content