Remove BANT Remove Companies Remove Rules Remove Salesforce.com
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A computer programming term meaning a series of rules. Companies that sell to other businesses. Examples: Salesforce.com, Google. Companies that sell directly to consumers. BANT: Budget, Authority, Need, Timeline. N = Need: Determines whether there''s a business need for what you''re selling.