Lead Nurturing: The Definitive Guide (2019)
Albacross
JULY 11, 2019
First, you need to come up with a lead scoring model that dictates what characteristics or actions result in what sort of scores. Once you know the types of leads that you want to attract, you will need to assign a value to all the leads who enter your system based on the model that you develop. Company size. Geographical location.
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