Lead Generation: How To Turn Interest Into a Sale
Salesforce Marketing Cloud
MARCH 15, 2024
The first thing I do is define my ideal customer profile (ICP). What do I know about their budget or buying authority? Cost per lead (CPL): Calculate the cost incurred for acquiring a single lead, dividing the total spend by the number of leads generated. Track these metrics: conversion rates, CPL, lead quality, and ROI.
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