Remove BANT Remove Buy Remove CPL Remove SMB
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget: Determines whether your prospect has a budget for what you''re selling. CPL: Cost-per-Lead. UI: User Interface.