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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

MARCH 30, 2020

In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. This quickly grew into broader buys on sites that catered to obvious themes and contexts. B2B advertising is no different. First, let’s consider the evolution of digital media spend.

Advertising Agencies 111
Advertising Agencies Account Based Marketing ABM Advertisements 111
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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100
Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100
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