Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
Lead Liaison
OCTOBER 10, 2017
If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Luckily, Lead Liaison makes this super easy. Not at all.
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