illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Outbrain

DECEMBER 30, 2019

Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. Display vs. Video Advertising.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60