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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. You can choose between standard display creative, such as banner ads, or a range of rich media alternatives when crafting their campaign strategies. The reality is this couldn’t be further from the truth.

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Display Advertising Channels Account Based Marketing Advertisements 52
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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

Is this digital spending allocation aligning with buyer needs? When asking over 200 IT buyers what they felt was most important part of the overall purchase process, over 1/3rd of the buyers indicated Vendor Content as key to the purchase decision. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

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