Remove Bandwidth Remove CPL Remove CTR Remove Opt-in
article thumbnail

9 Best Practices to Get the Most Out of Your Image Ads

Metadata

There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. In fact, they drive a better cost per lead (CPL) than video ads. The life of a B2B marketer is full of decisions. Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023?