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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

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article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. B2B: Business-to-Business. CPL: Cost-per-Lead. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms.