Remove B2B Remove Content Remove P2P Remove Storytelling Remove Resources
article thumbnail

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.