Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

JANUARY 16, 2019

Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

The more personalized the customer journey is, the greater chance you have of closing the deal. And with intent data, you can hyper-personalize the customer experience to unprecedented levels. This lack of personalization is responsible for low conversion rates of website visitors.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40