B2B BANT Digital Transformation MQL 
Zoominfo
JUNE 24, 2020
The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Taking adequate action to become a marketing qualified lead (MQL) does not, by itself, necessarily need to translate to sales accepted lead (SAL). Slow Response Times. Aimless Leads.
Zoominfo
JUNE 24, 2020
The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Taking adequate action to become a marketing qualified lead (MQL ) does not, by itself, necessarily need to translate to sales accepted lead (SAL). sales with the help of marketing tactics.
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