Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it.
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