B to B Buzz Gartner Validation 
The ROI Guy
DECEMBER 6, 2010
Savvy vendors will develop and deliver more content and tools in 2011 to create a “circle of trust&# with skeptical buyers, including independent endorsements, peer and analyst reviews, success stories, and validation needed to create trust. Tom then served Gartner as a Managing VP.
The ROI Guy
AUGUST 4, 2010
SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.
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