B to B Buyer Personas CRM Sales Leads 
B2B Marketing Zone Posts
JANUARY 4, 2011
Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Buyer Interaction Shapes Buyer Experience Design - Buyer Persona Insights , October 25, 2010.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Our panelists had a candid discussion about the merits of Social CRM. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM.
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