B to B Buyer Personas CRM Lead Gen 
B2B Marketing Zone Posts
JANUARY 4, 2011
Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing.
Ledger Bennett
JUNE 17, 2019
Consistently defined buyer personas in 86% of marketing functions, 64% of sales functions, and 61% of product functions. Organizations that are aligned across their Revenue Engine achieve 19% faster growth. High Performance Teams Are: 2.5x times more likely to make portfolio marketers responsible for defining target market segments.
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