B to B Buy Demand PointClear 
ViewPoint
JUNE 7, 2016
These statistics tell the story: The chart shows that sales reps act on a premise that the buying process is front-end loaded while in fact a relatively consistent percent of leads buy month after month after month. If no response, the lead goes back to PointClear or the internal business development team for rescheduling.
B2B Marketing Zone Posts
AUGUST 3, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year?
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