Remove B to B Remove B2B Remove De-duplication Remove Paper
article thumbnail

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. How do I match and de-duplicate customer records effectively? You can find more thorny data issues and solutions in our new white paper , available for free download. It’s a never-ending battle.