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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.

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article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. This isn’t news - people in leadership positions in tech startups have had to do the same thing. As frustrating as it was, in retrospect, it makes sense why.