The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
ViewPoint
MAY 5, 2015
In this excerpt, Carlos discusses the importance of nurturing even though it’s not being done in most companies: While much is made of lead nurturing and the value of it, the truth is that very few organizations are nurturing their buyers and even fewer are doing it effectively. It’s good to think outside of marketing automation.
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