Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
– Allow agents to tag and segment prospects based on interest or funnel position. However, tracking numbers applied to offline marketing (brochures, signage, print ads), lack a digital footprint, so manual tagging of leads is required. Call tracking vendors expect users to use a CRM. That’s where things fall apart.
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