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Can you do top-of-funnel marketing automation without CRM?

Biznology

– Allow agents to tag and segment prospects based on interest or funnel position. However, tracking numbers applied to offline marketing (brochures, signage, print ads), lack a digital footprint, so manual tagging of leads is required. Call tracking vendors expect users to use a CRM. That’s where things fall apart.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. When a vendor does this much of the work, the key questions are less about the system than quality of the marketing.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. The replies are rolling in from the survey of vendor features that I mentioned last week. The replies are rolling in from the survey of vendor features that I mentioned last week.

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B2B Marketing Fast Fixes

WebMarketCentral

Make sure your auto-responder email is engaging and interactive. And follow up with a phone call quickly—if you are slow in responding to a sales opportunity, prospects assume you'll be even slower to respond once they are a customer in need of technical assistance or inquiring about a billing issue.